Many feminists hate PETA because of its sexist advertising campaigns. However, as I have written before, I don’t think there is much quarrel with its goal of eliminating abuse of animals.
Well, PETA has done it again. See the two ads below with Joanna Krupa (recently of Dancing with the Stars and on the cover of Playboy). The message is admirable: “Be an Angel for Animals. Always Adopt. Never Buy.” and “Save a life by adopting from an animal shelter, and always give your animal companions the love and care they deserve.” As usual, PETA offends some while getting publicity for an admirable cause.
Of course, the Catholic Church is offended–but not because Krupa is semi and mostly naked. No, all the church (or at least the Catholic League) cares about are the images of the crucifix and rosary. Here is what the Catholic League president said about the ads:
The fact is that cats and dogs are a lot safer in pet stores than they are in the hands of PETA employees. Moreover, pet stores don’t rip off Christian iconography and engage in cheap irreligious claims. PETA is a fraud. Those who support this organization sorely need a reality check. They also need a course in Ethics 101.
Krupa, who is a Catholic, had a sensible response:
It’s understandable that the Catholic League is wary of another sex scandal, but the sex we’re talking about pertains to dogs and cats. As a practicing Catholic, I am shocked that the Catholic League is speaking out against my PETA ads, which I am very proud of. I’m doing what the Catholic Church should be doing, working to stop senseless suffering of animals, the most defenseless of God’s creation.
Sooooo, here we go again. What do you think?
Filed under: Advertising, Pop Culture Tagged: | Advertising, Catholic Church, Joanna Krupa, PETA


[...] advertising campaigns that feature mostly naked women. (See these previous posts on PETA (here and here).) Is there any difference between how the FEMEN group removes some of their clothes in [...]