Emily
MikeAs many of you know by now, this year’s Super Bowl featured an onslaught of sexist commercials, apparently geared towards men who feel ‘emasculated’ by the women in their lives. (For more on the word ‘emasculated,’ check out Mike’s previous post). One of the offenders was this Dodge commercial…”Man’s Last Stand,” which features a list of grievances that men supposedly feel while being oppressed in heterosexual relationships:
Now, as a funny rebuttal to this commercial, MacKenzie Fegan has offered this response:
Here’s an excerpt of the script:
…I will make 75 cents for every dollar you make doing the same job. I will assert myself and get called a bitch. I will catch you staring at my breasts but pretend not to notice. I will put my career on hold to raise your children. I will diet, Botox, and wax. Everything. I will assure you that size doesn’t matter…I will get angry, and you will ask if it’s that time of the month. I will watch Superbowl commercials that depict men as emasculated and depressed, and I will feel so fucking sorry for you.
Filed under: Advertising, Male Perspectives, Pop Culture, Stereotyping Tagged: | Advertising, commercials, dodge, sexism, Super Bowl
I liked the original commercial as well as many of its parodies. Rather than simply thinking of this commercial in terms of sexism, we should think about how easy it is for both men and women to list what they don’t like about the way we have structured adult life in this society. I see all of these videos as involving people in thier late twenties to mid-thirties asking themselves how their lives got so limited. I think this is probably a good thing; Dodge uses it to sell cars.
I just wish rebutter’s approach was more like the original’s (from her perspective, of course); the Superbowl commercial featured complaints about what the guy was being told/compelled to do; the rebuttal has more complaints about hubby’s behavior and shortcomings as well as societal issues.
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